Product Strategy

Target market group

The target market groups of this brand are in teenagers age around 18-25 years old and working woman in early work.                                                                                                                   

 In addition, the company will select products in the market Ideal for the target groups that are working.                                                                                                                                          

The company will use the product in a series that focuses on luxury and beneficial levels over According to the characteristics and behavior of customers in each group.

Positioning of product

Creating channels in order to have a lot and is located in the right position. It allows for the sale and distribution of goods is efficient. It is seen that The agency has distributed hundreds of products. It also plans to expand further increased. The sale of these units will be located in the source and target customers through easy access. The promotional products and promotional activities can be done easily. By staff with knowledge and expertise resident of these services and product distribution via subscription, it is a powerful one in this way, companies can build loyalty to the products of our customers. It is also the channel that has a very high cost, not the other way.

Branding and Image of the product

Creating and maintaining a good image of the product. One factor is the success factors of the Oriental Princess, because the products are luxury items. Image and reputation of the product will determine the price and the success of the products sold in the market. And is a key factor in the decision of potential customers. Enhance the brand value of the equivalent brand from overseas as an aid to product competitiveness and market growth to continue, currently goods from abroad. The same point is based on natural products such as bsc and body shop.

Key successful of product 

          To start a business, the penetration of new markets or to open it is well known that Not easy to do business to survive it and successful. Wave of competition has increased and inserted into a new operator for the time period of 10 years past the debris. Company natural products have shown that Companies can create Business and overcome the difficulties it has. It also has the potential to continue growing the company into the future of the company's success factors may be identified as follows.

Vision of the future market demand: The vision product demand and market opportunities in the future the primary factor in the operation or start a business to succeed. The predictions must be accurate enough. In order to reduce the risk the error can not be predicted in this case, the company can be seen demand for its products. The products are geared to take advantage of the natural extract from which more than 10 years ago. This is not widely popular, however much confidence in the ideas and the courage to enter this market. Propelled the company into a global pioneer in the industry before anyone else enabling clients to products from other operators to follow later.